2015

Workshop “Revenue Management del settore alberghiero” con Hinterhuber & Partners

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Workshop “Quantificare e documentare il valore nei mercati interaziendali ” con Hinterhuber & Partners a Milano.

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Workshop “Pricing dei nuovi prodotti ” con Hinterhuber & Partners a Milano.

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"Make value your priority" by Andreas Hinterhuber (Hinterhuber & Partners) published in Finance and Management Magazine

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Workshop “Negoziazione strategica con business cases della Harvard University” con Hinterhuber & Partners a Milano.

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Workshop “Pricing strategico nelle industrie B2B” con Hinterhuber & Partners a Milano.

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Book “Pricing and the sales force” by Andreas Hinterhuber (Hinterhuber & Partners) and Stephan Liozu (Chatham) published by Routledge.

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"Positioning and pricing" by Andreas Hinterhuber (Hinterhuber & Partners) published in Finance and Management Magazine

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"Ein fundiertes Modell der strategischen Unternehmensführung" Buchbesprechung von "Strategische Unternehemnsführung" von Hans Hinterhuber (Hinterhuber & Partners) in der Frankfurter Allgemeinen Zeitung.

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Book review "The Oxford Handbook of Pricing Management" by Andreas Hinterhuber (Hinterhuber & Partners) published in the Journal of Revenue and Pricing Management

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Andreas Hinterhuber appointed Associate Editor of the Journal of Revenue and Pricing Management.

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„Pricing ROI, pricing capabilities and firm performance “ by Andreas Hinterhuber (Hinterhuber & Partners) and Stephan Liozu (Chatham) published in the Journal of Revenue and Pricing Management.

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„Value assessment and pricing capabilities – how to profit from value “ co-authored by Andreas Hinterhuber (Hinterhuber & Partners) published in the Journal of Revenue and Pricing Management.

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Special issue “The Profit Impact of Pricing and Revenue Management” co-edited by Stephan Liozu (Chatham) and Andreas Hinterhuber (Hinterhuber & Partners) published in the Journal of Revenue and Pricing Management.

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"CEO Championing of Pricing and Firm Performance in Industrial Firms" by Stephan Liozu and Andreas Hinterhuber reprinted in the book "CEO branding" by Marc Fetscherin.

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1 day workshop “Value-based pricing – how controllers can support value capture” with Hanken Executive Education and Hinterhuber & Partners in Helsinki (Finland).

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“Violations of rational choice principles in pricing decisions” by Andreas Hinterhuber (Hinterhuber & Partners) published in Industrial Marketing Management.

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Special issue “Behavioral and psychological aspects of B2B pricing” co-edited by Andreas Hinterhuber (Hinterhuber & Partners) and Stephan Liozu (Case Western) published in Industrial Marketing Management.

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„Value-based pricing: Il prezzo migliore” by Andreas Hinterhuber and Evandro Pollono (Hinterhuber & Partners) published in L’Impresa.

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"The Pricing Journey: The Organizational Transformation Toward Pricing Excellence" by Stephan Liozu published by the Stanford University Press with a foreword by Andreas Hinterhuber

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Vortrag von Andreas Hinterhuber “Gewinnsteigerung durch intelligente Preisbestimmung ” beim Österreichischen Holzhandelstag in Allhaming (Österreich).

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Workshop “The next challenge of the SAM: Quantifying and documenting value to customers” with Andreas Hinterhuber (Hinterhuber & Partners) and Todd Snelgrove (SKF) at the Pan-European Conference of the Strategic Account Management Association (SAMA) in Be

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1 day workshop “Pricing logics: From cost plus to value-based pricing” with Hanken Executive Education and Hinterhuber & Partners in Helsinki (Finland).

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„Strategische Unternehmensführung“ von Hans Hinterhuber erscheint in der 9. Auflage im Erich Schmidt Verlag.

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1 day workshop “Value-based pricing: how controllers can support value capture” with Hanken Executive Education and Hinterhuber & Partners in Helsinki (Finland).

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Book review: “The ROI of Pricing” by Stephan Liozu and Andreas Hinterhuber in the Journal of Revenue and Pricing Management.

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Buch "Leadership-Strategie" von Hans Hinterhuber, Birgit Renzl und Christian Werner erscheint im Springer Gabler Verlag

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Hinterhuber & Partners 2014 year in review.

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Andreas Hinterhuber joins Editorial Review Board of Industrial Marketing Management.

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Buch "Leadership – mehr als Management" von Hans Hinterhuber und Eric Krauthammer erscheint im Springer Gabler Verlag in der 5. Auflage

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Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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