Workshop “Sales, pricing & negotiation” with Andreas Hinterhuber (Hinterhuber & Partners) at the International Conference and Congress Association (ICCA) 55th annual meeting in Kuching (Malaysia)
Book “Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers” by Andreas Hinterhuber (Hinterhuber & Partners) and Todd Snelgrove (SKF) published by Routledge
Interview with Andreas Hinterhuber (Hinterhuber & Partners) and Millind Kati (Demand Farm) on strategic pricing and value quantification for account managers
The Institute of Chartered Accountants of England and Wales (ICAEW) publishes pricing booklet featuring “The six pricing myths that kill profits” by Andreas Hinterhuber
15th Anniversary edition of the Journal of Revenue and Pricing Management: Andreas Hinterhuber and other editorial board members on the history and future of revenue management
Workshop “Value co-creation and pricing: best practices for profiting from value via customer collaboration” with Todd Snelgrove (SKF)and Andreas Hinterhuber (Hinterhuber & Partners) at the Annual Conference of the Strategic Account Management Association
1 day workshop “Pricing logics: From cost plus to value-based pricing” with Hanken Executive Education and Hinterhuber & Partners in Helsinki (Finland)
Workshop “Value co-creation and pricing: best practices for profiting from value via customer collaboration” with Andreas Hinterhuber (Hinterhuber & Partners) and Todd Snelgrove (SKF) at the Pan-European Conference of the Strategic Account Management Asso