2016

Workshop “Sales, pricing & negotiation” with Andreas Hinterhuber (Hinterhuber & Partners) at the International Conference and Congress Association (ICCA) 55th annual meeting in Kuching (Malaysia)

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Book “Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers” by Andreas Hinterhuber (Hinterhuber & Partners) and Todd Snelgrove (SKF) published by Routledge

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Interview with Andreas Hinterhuber (Hinterhuber & Partners) and Millind Kati (Demand Farm) on strategic pricing and value quantification for account managers

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The Institute of Chartered Accountants of England and Wales (ICAEW) publishes pricing booklet featuring “The six pricing myths that kill profits” by Andreas Hinterhuber

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Andreas Hinterhuber on pricing in the meetings and congress (MICE) industry in the Associations Meetings International (AMI) journal

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15th Anniversary edition of the Journal of Revenue and Pricing Management: Andreas Hinterhuber and other editorial board members on the history and future of revenue management

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Workshop “Value co-creation and pricing: best practices for profiting from value via customer collaboration” with Todd Snelgrove (SKF)and Andreas Hinterhuber (Hinterhuber & Partners) at the Annual Conference of the Strategic Account Management Association

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“Pricing myths: a conversation” by Todd Snelgrove (SKF) and Andreas Hinterhuber (Hinterhuber & Partners) published in Velocity

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1 day workshop “Pricing logics: From cost plus to value-based pricing” with Hanken Executive Education and Hinterhuber & Partners in Helsinki (Finland)

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Workshop “Value co-creation and pricing: best practices for profiting from value via customer collaboration” with Andreas Hinterhuber (Hinterhuber & Partners) and Todd Snelgrove (SKF) at the Pan-European Conference of the Strategic Account Management Asso

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“The six pricing myths that kill profits” by Andreas Hinterhuber (Hinterhuber & Partners) translated into Dutch and reprinted in Management Executive

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Workshop “Pricing for dentists and orthodontists” with Andreas Hinterhuber (Hinterhuber & Partners) in Padua (Italy)

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Buchbeitrag "Wertorientierte Preisgestaltung" von Evandro Pollono (Hinterhuber & Partners)

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"Erfolgreich im Schatten der Großen" von Hans Hinterhuber erscheint in der 2. Auflage im Erich Schmidt Verlag

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“The six pricing myths that kill profits” by Andreas Hinterhuber (Hinterhuber & Partners) published in Business Horizons

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Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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