2018

Presentation "Increasing profits and customer satisfaction via value-based pricing in the MICE industry" by Andreas Hinterhuber and Evandro Pollono (Hinterhuber & Partners) at the Forum Evolucion in Burgos (Spain)

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Strategic Account Management Association (SAMA) research project with Hinterhuber & Partners and Thales on value quantification for intangibles: roundtable sessions with Andreas Hinterhuber and Stephan Liozu at the Annual Conference in Orlando (USA)

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Workshop “Pricing to win the next big deal” by Andreas Hinterhuber (Hinterhuber & Partners) and Stephan Liozu (Thales) at the Annual Conference of the Strategic Account Management Association (SAMA) in Orlando (USA)

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"Elevating the cost of doing nothing: an interview with Mark Shafer" by Andreas Hinterhuber, Evandro Pollono (Hinterhuber & Partners) and Mark Shafer (The Walt Disney Company) published in the Journal of Revenue and Pricing Management

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Special issue “Implementing pricing strategies” edited by Andreas Hinterhuber (Hinterhuber & Partners) published in the Journal of Revenue and Pricing Management

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“Competing on price is the price you pay for not knowing your customer” Andreas Hinterhuber is quoted in the magazine of the International Association Of Professional Congress Organisers (IAPCO)

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Harvard Business Publishing includes the article “The six pricing myths that kill profits” by Andreas Hinterhuber (Hinterhuber & Partners) in the Core Strategy Curriculum of fundamental management ideas

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Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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