Dr. Andreas Hinterhuber

Andreas Hinterhuber is a Partner of HINTERHUBER & PARTNERS. He heads the company’s Pricing practice. He is a leading pricing expert and advises companies worldwide.

Andreas has published numerous articles on pricing and strategy in MIT Sloan Management Review, Long Range Planning, Industrial Marketing Management, Management Decision and other international journals. He is editor of the books “Innovation in Pricing” (Routledge, 2012), “The ROI of Pricing” (Routledge, 2014) and “Pricing and the Sales Force “Routledge, 2015).

He has successfully led consulting projects on pricing for large and medium-sized companies globally, most recently for 3 member companies of the DAX 30 and a number of family-owned, medium sized companies in Germany and Austria.

Andreas conducts workshops on pricing for the Professional Pricing Society, the Strategic Account Management Association, Marcus Evans, the European Pricing Platform, Management Circle, Business Circle, EURAC, and numerous other institutions.

He has more than 10 years industry experience working for Hoechst AG (printing ink division and pharmaceutical business unit), Aventis (agrochemicals and biotech) and Bayer AG (agrochemicals).

Andreas holds an MA from Bocconi University and a PhD in Business Administration from the Vienna University of Business and Economics. He has been acting Chair and Head of the Institute of International Management at Katholische Universität Eichstätt-Ingolstadt (Germany) a long-term visiting professor at Bocconi University (Milan, Italy). He is currently a visiting professor at USI Lugano (Switzerland) and at the University of Bolzano (Italy).

Andreas is a faculty member of the Professional Pricing Society. Business Strategy Review, the strategy journal published by London Business School, lists Andreas Hinterhuber among major management thinkers in the area of pricing.


Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
   Read more

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