Evandro Pollono

Evandro Pollono is a Managing Director of HINTERHUBER & PARTNERS and based in Milan, Italy. He heads the company’s Pricing practice. He is a leading pricing expert and advises companies worldwide.
Evandro has published numerous articles on pricing in international journals and books.

He has successfully led consulting projects on pricing for large and medium-sized companies globally, most recently for Exxelia, Lufthansa Airplus, Tieto, Fercam, Fazer and many other companies.

Before joining Hinterhuber & Partners, Evandro has had several years of professional experience, most recently as a start-up entrepreneur. Evandro still today advises start-up companies on pricing strategies and collaborates with the University of Turin, Italy on entrepreneurship courses.

Evandro holds a BA and a Master of Science degree from Bocconi University and has studied at San Diego State University, CA, USA.
He is also a certified project manager. Since 2014, Evandro is a visiting lecturer at the University of Alcala de Henares (Spain) where he teaches Strategic Pricing as part of the MBA in International Marketing.


Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
   Read more

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