The CEO’s attitude towards the Shareholder Value and the Stakeholder Model

Problems and Perspectives in Management

Should CEOs respond to shareholders or stakeholders? We provide new evidence of CEOs’ preferred orientation across countries. In addition we indicate how firms are able to achieve outstanding returns to shareholders in the long run, thanks to stakeholder orientation.

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Publications

Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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