Is It Time to Rethink Your Pricing Strategy?

MIT Sloan Management Review 

Our masterpiece: Price setting and price getting are the two fundamental elements to drive profits via pricing. Through the use of our disciplined approach to pricing - the Pricing Capability Grid - executives can assess and develop the pricing capabilities of their organization.  




This framework highlights how decisions about purchase prices by customers and price setting decisions by managers consistently violate rational choice principles.
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