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Publications Articles Pricing English Articles Pricing ROI, pricing capabilities and firm performance
Publications Articles Pricing English Articles Pricing ROI, pricing capabilities and firm performance
Pricing ROI, pricing capabilities and firm performance
- Details
- 01 July 2015
- Written by Andreas Hinterhuber, Stephan Liozu
Journal of Revenue and Pricing Management
Does an improvement in the ability to measure the returns from pricing (pricing ROI) lead to improved firm performance? In this study with 166 executives from B2B companies globally we find it does. This ability also leads to improved pricing capabilities.
STRATEGIC PRICING IN B2B INDUSTRIES
Methods and tools for rapidly improving profits via pricing strategies and tacticsSTRATEGIC NEGOTIATION WITH BUSINESS CASES FROM HARVARD UNIVERSITY
How to improve negotiations with customers, suppliers, employees and other commercial partnersNEW PRODUCT PRICING
Strategies and tools to set the right price for newly introduced goodsQUANTIFYING AND DOCUMENTING VALUE IN B2B MARKETS
Tools and strategies to establish, demonstrate and sustain the value of the offeringPricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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Austria
Phone: +43 512 58 56 00
Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.