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Publications Articles Pricing English Articles Pricing ROI, pricing capabilities and firm performance
Pricing ROI, pricing capabilities and firm performance
- Details
- 01 July 2015
- Written by Andreas Hinterhuber, Stephan Liozu
Journal of Revenue and Pricing Management
Does an improvement in the ability to measure the returns from pricing (pricing ROI) lead to improved firm performance? In this study with 166 executives from B2B companies globally we find it does. This ability also leads to improved pricing capabilities.
Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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6020 Innsbruck
Austria
Phone: +43 512 58 56 00
Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.