Can competitive advantage be predicted? Towards a predictive definition of competitive advantage in the resource-based view of the firm

Management Decision

How can executives predict which capabilities and resources will lead to superior profitability? We propose to extend the RBV (resource based view) with demand-based variables on customers and markets, so that firms can determine, ex ante, which resources and capabilities will translate into a competitive advantage and superior profitability.




Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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