Are You a Strategist or Just a Manager?

Harvard Business Review

Our masterpiece: Based on the strategic thinking of Prussian general von Moltke, we develop a series of questions that allow executives to determine whether he or she is meets the criteria to move from being a regular manager to being a true strategist. This article is part of the MBA curriculum of dozens of leading business schools worldwide. 

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Publications

Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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