How to delight your customers
- Details
- 01 March 1996
- Written by Kurt Matzler, Hans H. Hinterhuber, Franz Bailom, Elmar Sauerwein
Journal of Product & Brand Management
What product/service attributes affect customer satisfaction most? We present the Kano-model of customer satisfaction, enabling executives to differentiate their products and services in a way that create customer delight - as opposed to products merely satisfying customer needs.
Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
Copyright 2007-2019 by HINTERHUBER & PARTNERS GmbH
Webdesign by ad:morris
HINTERHUBER & PARTNERS
Falkstrasse 16
6020 Innsbruck
Austria
Phone: +43 512 58 56 00
Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Falkstrasse 16
6020 Innsbruck
Austria
Phone: +43 512 58 56 00
Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.