How to delight your customers
- Details
- 01 March 1996
- Written by Kurt Matzler, Hans H. Hinterhuber, Franz Bailom, Elmar Sauerwein
Journal of Product & Brand Management
What product/service attributes affect customer satisfaction most? We present the Kano-model of customer satisfaction, enabling executives to differentiate their products and services in a way that create customer delight - as opposed to products merely satisfying customer needs.
STRATEGIC PRICING IN B2B INDUSTRIES
Methods and tools for rapidly improving profits via pricing strategies and tacticsSTRATEGIC NEGOTIATION WITH BUSINESS CASES FROM HARVARD UNIVERSITY
How to improve negotiations with customers, suppliers, employees and other commercial partnersNEW PRODUCT PRICING
Strategies and tools to set the right price for newly introduced goodsQUANTIFYING AND DOCUMENTING VALUE IN B2B MARKETS
Tools and strategies to establish, demonstrate and sustain the value of the offeringPricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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Falkstrasse 16
6020 Innsbruck
Austria
Phone: +43 664 402 7 402
Fax: + 512 58 34 38
Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.