Innovation in Pricing – Contemporary theories and best practices, Routledge, 2012, von Andreas Hinterhuber & Stephan Liozu

Innovation in Pricing – Contemporary Theories and Best Practices

Routledge

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies, whereas innovation in pricing has received scant attention. This book examines how innovation in pricing drives profits.

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Publications

This framework highlights how decisions about purchase prices by customers and price setting decisions by managers consistently violate rational choice principles.
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