Innovation in Pricing – Contemporary theories and best practices, Routledge, 2012, von Andreas Hinterhuber & Stephan Liozu

Innovation in Pricing – Contemporary Theories and Best Practices

Routledge

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies, whereas innovation in pricing has received scant attention. This book examines how innovation in pricing drives profits.

More

 



Publications

Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
   Read more

Copyright 2012 by HINTERHUBER & PARTNERS
Webdesign by ad:morris

 

HINTERHUBER & PARTNERS
Falkstrasse 16
6020 Innsbruck
Austria

Phone: +43 664 402 7 402
Fax: + 512 58 34 38
Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.