Innovation in Pricing. Contemporary Theories and Best Practices

Routledge

The second edition of the book "Innovation in Pricing": Product or business model innovation has a high priority for many companies, whereas innovation in pricing has received scant attention. This book, updated and revised, examines how innovation in pricing drives profits.

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Publications

Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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