„Profiting when customers choose value over price“ by Andreas Hinterhuber (Hinterhuber & Partners) and Marco Bertini (London Business School) published in Business Strategy Review
- Details
- 01 June 2011
Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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Falkstrasse 16
6020 Innsbruck
Austria
Phone: +43 512 58 56 00
Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.