Workshop “Value co-creation and pricing: best practices for profiting from value via customer collaboration” with Andreas Hinterhuber (Hinterhuber & Partners) and Todd Snelgrove (SKF) at the Pan-European Conference of the Strategic Account Management Asso

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Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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