Behavioral and psychological aspects of B2B pricing

Industrial Marketing Management

The special issue "Behavioral and psychological aspects of B2B pricing" explores instances where decisions about prices, by managers and customers in B2B, violate basic principles of rational choice.



Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
   Read more

Copyright 2007-2019 by HINTERHUBER & PARTNERS GmbH
Webdesign by ad:morris


Falkstrasse 16
6020 Innsbruck

Phone: +43 512 58 56 00
Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.