Dose of common sense helps make the best strategy

Financial Times

Strategy is the evolution of the original guiding idea according to continuously changing circumstances. This definition, with roots in von Moltke, applies even today in the business realm and allows to put at rest the semantic anarchy that seems to rein.




Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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