The ROI of Pricing. Measuring the Impact and Making the Business Case


Pricing is a core function and, of course, a core profit driver of every business. Increasingly pricing needs to document its impact to the bottom line. This book provides proven methods, practices and theories on how to calculate the ROI of pricing.




Pricing is the most important driver of profits; surprisingly, it is also the area most executives overlook.
This research shows how to overcome common Pricing misconceptions.
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