“CEO championing of pricing, pricing capabilities and firm performance in industrial firms” by Stephan Liozu (Case Western) and Andreas Hinterhuber (Hinterhuber & Partners) published in Industrial Marketing Management

“CEO championing of pricing, pricing capabilities and firm performance in industrial firms” by Stephan Liozu (Case Western) and Andreas Hinterhuber (Hinterhuber & Partners) published in Industrial Marketing Management

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News

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15 min

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Published on

Category

News

Read time

15 min
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