Conference presentation by Andreas Hinterhuber “Firm Pricing Orientation and Pricing Decisions in Industrial Markets” at the Annual Meeting of the Academy of Marketing Science (AMS) in New Orleans (USA)

Conference presentation by Andreas Hinterhuber “Firm Pricing Orientation and Pricing Decisions in Industrial Markets” at the Annual Meeting of the Academy of Marketing Science (AMS) in New Orleans (USA)

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15 min

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15 min
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