By itself, market share leadership isn’t worth a dime

By itself, market share leadership isn’t worth a dime

Andreas-Hinterhuber.
Written by
Andreas Hinterhuber

Published on

1 July 2013

Type

Article

Read time

15 min

Contrary to a commonly held belief, market share, we argue, does not confer pricing power. Pricing power stems from the ability to create products or services that serve customers’ latent needs.  

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Andreas-Hinterhuber.
Written by
Andreas Hinterhuber

Published on

Type

Article

Read time

15 min
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