Innovative Pricing-Strategien

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Written by

Kurt Matzler, Andreas Hinterhuber

Published on

1 January 2006

Type

Article

Read time

15 min

Download (PDF)

Innovative und unternehmenswertsteigernde Pricing-Strategien orientieren sich in erster Linie am geschaffenen Kundennutzen und berücksichtigen erst in einem zweiten Schritt Wettbewerb und Kosten.

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Written by

Kurt Matzler, Andreas Hinterhuber

Published on

31 Mar, 2021

Type

Article

Read time

15 min

Download (PDF)

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