Die Komponenten des Kundenwerts (customer lifetime value) lassen sich mit Elementen des Shareholder Value vereinen, um Kundenbeziehungen cashflow-optimiert zu steuern.
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Die Komponenten des Kundenwerts (customer lifetime value) lassen sich mit Elementen des Shareholder Value vereinen, um Kundenbeziehungen cashflow-optimiert zu steuern.
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