Linking customer lifetime value with shareholder value

Linking customer lifetime value with shareholder value

Written by
Heinz Stahl, Kurt Matzler, Hans Hinterhuber

Published on

1 May 2003

Type

Article

Read time

15 min

The article provides a conceptual framework linking customer lifetime value to shareholder value, as customers are assets that increase the latter. Optimally this results in accelerated, enhanced, less volatile and less vulnerable cash flows, as well as in an improved residual value of the firm.

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Written by
Heinz Stahl, Kurt Matzler, Hans Hinterhuber

Published on

Type

Article

Read time

15 min
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