Pricing and positioning

Pricing and positioning

Andreas-Hinterhuber.
Written by
Andreas Hinterhuber

Published on

1 September 2015

Type

Article

Read time

15 min

An introduction to the pricing capability grid: price setting versus price getting and examples of value-based pricing for new products.

Related Publications

Andreas-Hinterhuber.
Written by
Andreas Hinterhuber

Published on

Type

Article

Read time

15 min
Menu