Pricing and the Sales Force

Pricing and the Sales Force

Andreas-Hinterhuber.Stephan_Liozu
Written by
Andreas Hinterhuber, Stephan Liozu

Published on

1 September 2015

Type

Book

Read time

2 min

BY ANDREAS HINTERHUBER AND STEPHAN LIOZU

Selling is the final element in a long chain of decisions related to pricing. “Pricing and the Sales Force” is the first book to examine the role of the sales force in increasing profits via pricing.

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