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Pricing approaches at industrial companies: cost- versus value-based pricing

Pricing approaches at industrial companies: cost- versus value-based pricing

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Stephan_LiozuAndreas-Hinterhuber.
Written by
Stephan Liozu, Andreas Hinterhuber

Published on

1 May 2011

Type

Article

Read time

15 min
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Our research reveals some fundamental differences between companies practicing cost-based pricing and companies successfully practicing value-based pricing. 

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Stephan_LiozuAndreas-Hinterhuber.
Written by
Stephan Liozu, Andreas Hinterhuber

Published on

Type

Article

Read time

15 min
Download (PDF)
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