Pricing orientation, pricing capabilities, and firm performance

Pricing orientation, pricing capabilities, and firm performance

Andreas-Hinterhuber.Stephan_Liozu
Written by
Andreas Hinterhuber, Stephan Liozu

Published on

1 May 2013

Type

Article

Read time

15 min

Does value-based pricing increase profits? This paper is the first quantitative study documenting a positive relationship between value-based pricing and firm performance, suggesting that other pricing approaches, e.g. cost-and competition-based pricing, are detrimental to firm performance.

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Andreas-Hinterhuber.Stephan_Liozu
Written by
Andreas Hinterhuber, Stephan Liozu

Published on

Type

Article

Read time

15 min
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