Pricing strategies and pricing capabilities

Pricing strategies and pricing capabilities

Written by
Magnus Johansson, Niklas Hallberg, Andreas Hinterhuber, Mark Zbaracki

Published on

1 January 2012

Type

Article

Read time

15 min

While showing the strategic importance of pricing capabilities, this article provides insights on the challenges it takes to build them and in implementing value-based pricing.

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Written by
Magnus Johansson, Niklas Hallberg, Andreas Hinterhuber, Mark Zbaracki

Published on

Type

Article

Read time

15 min
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