Pricing Strategies for Multinational Companies in China

Pricing Strategies for Multinational Companies in China

Andreas-Hinterhuber.
Written by
Andreas Hinterhuber

Published on

1 December 2007

Type

Article

Read time

15 min

Does value-based pricing work in China as well? We discuss pricing approaches in China and illustrate how a large Chinese B2B company successfully implements value-based pricing. 

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Andreas-Hinterhuber.
Written by
Andreas Hinterhuber

Published on

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Article

Read time

15 min
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