The ROI of Pricing. Measuring the Impact and Making the Business Case

The ROI of Pricing. Measuring the Impact and Making the Business Case

Stephan_LiozuAndreas-Hinterhuber.
Written by
Stephan Liozu, Andreas Hinterhuber

Published on

1 August 2011

Type

Book

Read time

15 min

Pricing is a core function and, of course, a core profit driver of every business. Increasingly pricing needs to document its impact to the bottom line. This book provides proven methods, practices and theories on how to calculate the ROI of pricing.

Related Publications

Stephan_LiozuAndreas-Hinterhuber.
Written by
Stephan Liozu, Andreas Hinterhuber

Published on

Type

Book

Read time

15 min
Menu