Value-based pricing: the driver to increased short-term profits

Value-based pricing: the driver to increased short-term profits

Andreas-Hinterhuber.
Written by
Andreas Hinterhuber, Evandro Pollono

Published on

9 May 2014

Type

Article

Read time

15 min

Value has to be the primary driver in setting a pricing strategy. This can deliver both higher profits and improved customer satisfaction.

Related Publications

Andreas-Hinterhuber.
Written by
Andreas Hinterhuber, Evandro Pollono

Published on

Type

Article

Read time

15 min
Menu