Value First, Then Price: Quantifying Value in Business to Business Markets from the Perspective of Both Buyers and Sellers (I edition)

Value First, Then Price: Quantifying Value in Business to Business Markets from the Perspective of Both Buyers and Sellers (I edition)

Andreas-Hinterhuber.
Written by
Andreas Hinterhuber

Published on

1 October 2016

Type

Article, Book

Read time

2 min

Our masterpiece:

This book provides frameworks and best practices to master the key, fundamental challenge of pricing in B2B: quantifying and documenting value. Most managers are too obsessed with price and not enough with value: academics and practitioners from companies such as DHL, SKF and others show how to get the balance right.

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Andreas-Hinterhuber.
Written by
Andreas Hinterhuber

Published on

Type

Article, Book

Read time

2 min
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